How to Sell Hemp in a Diverse Market

The hemp industry is growing like a weed (pardon the pun). The market potential for this crop is huge, and more people are looking to get into hemp farming as an investment. You may wonder what you can do to stand out. 

You’ve grown and harvested your flower—so, what’s next? There are many ways to make money from hemp, and one of them is sure to fit the talents of your farm.

Extract and Sell Your Biomass

Anyone asking how to sell hemp should know about biomass. Selling biomass is one of the quickest and simplest ways to make money from hemp. 

You don't need to deal with extraction processes. All you have to do is wait through the 90-120 day growth cycle, then harvest, dry, and sell your biomass for cash.

Biomass typically has a lower price per pound compared to bud, so efficiency will be key to your profitability. Have a clear plan in place for processing your biomass after harvest. This includes using the right equipment for drying and storing the product properly.

Remember, if you’re interested in selling hemp, it’s important to find a buyer before planting your first seed. This will ensure that you have a market for your product and can plan accordingly.

There’s little room for error when selling biomass. So, you’ll want to make sure your farm is operating as efficiently as possible to maximize your profitability.

Winterized Oil

Winterized oil is extracted hemp oil that has gone through a process of freezing for separation. This process results in a purer product that has the potential to be sold for a higher price than just raw biomass alone.

The trick is to find the sweet spot and balance between CBD and THC percentages. Legally, hemp is classified as such because it contains less than 0.3% THC. When specializing in growing hemp you’ll need to maximize CBD percentages to make your product more valuable on the market. 

This strategy requires dialing your system in when cultivating your product. It includes harvesting at the optimal time and selecting genetics known for yielding high numbers of CBD. 

In the end, this extra effort can pay off by allowing you to increase your profit margins more than you would be by selling unprocessed biomass.

Process Distillates and Isolates

Another avenue you may consider when exploring how to sell hemp is investing in distillates and isolates. They are direct-to-consumer products making them very appealing to manufacturers.

Hemp buyers are often willing to pay a premium for these extracts, as they don’t require additional processing before use. 

Distillates and isolates are usable in various hemp and CBD products, like gummies, tinctures, and vapes. Although producing them requires more effort and specialized equipment, the potential profit makes it worthwhile.

Make Smokeable Flower

If you’re wondering how to sell hemp, selling the bud itself has likely crossed your mind. The biggest upside to selling smokable hemp flower is that the entire operation can be done right on your farm. 

You won’t need to partner with manufacturers to create other products—the flower itself is the product. That means you keep all the profits without having to involve a middleman.

Selling smokable flower is one of the simplest ways to make money from hemp compared to other strategies. Unlike extracts, the process involves fewer steps, making it more straightforward and efficient

All you need to do is grow, harvest, dry, and trim the flower, and you're ready to sell directly to dispensaries or other businesses.

Selling smokable hemp flower is easier than other methods. But you should still review any legal requirements or restrictions when selling it to ensure compliance.

Hemp for Fiber and Culinary Use

First-time hemp farmers can easily start making a profit by selling their crop as hemp fiber for industrial or culinary purposes. Historically, most growers in the U.S. sold hemp for fiber to create products like clothing, rope, and other industrial products. These are still fantastic options for hemp producers. 

One of the benefits when growing hemp for fiber is you don't need to worry about whether the plant is male or female. Both sex will produce the same durable hemp fibers. 

This method is a great stepping stone to immediately start making money off your hemp harvest. Meanwhile, you’re leaving room to explore other revenue generating methods in the future.

Where to Sell Hemp: Finding the Right Buyers

Finding the right buyers is an important aspect when you first start selling hemp. There are a few ways you can make sure your product reaches the right audience. Below are some effective ways to sell hemp and connect your brand with buyers:

• Online Marketplaces: List your hemp products on different platforms to reach a nationwide audience.
• Industry Trade Shows: Attend hemp events to connect with potential buyers in person. Make connections to further your business.
• Processors and Manufacturers: Develop long term relationships with processors and manufacturers. 
• Direct-to-Consumer: Create an online store to sell products directly to consumers. 

By focusing on finding the right buyers and consumers for your hemp product, you’ll grow your business strategically. It’s important to refine your strategy based on your specific product, market, and needs as your business grows.

Marketing Your Hemp Products

Marketing your hemp by building a strong brand identity is essential for succeeding in today’s very competitive market.

Whether you're focused on selling biomass, distillates, or flower, your brand should align with your audience. It helps you set yourself apart.

One way to do that is by digital marketing. Using social media to connect with your consumers and doing SEO for your website helps drive traffic to your site and sell products.

Content can help buyers find you when they search for popular terms like "who buys hemp?" or "where to sell hemp." Content increases your brand visibility and draws more customers to your site.

Remember, it’s vital to ensure your advertising complies with local and state regulations specific to hemp products. This is especially true when promoting CBD. Staying compliant protects your growing hemp business from potential regulatory issues and fines.

Making Money as a Hemp Grower

Selling hemp in today’s competitive market requires strategic and thoughtful planning. This will create a clear understanding of your product and target audience to help you achieve your business goals year over year.

Take the next step today by refining your approach and positioning your hemp farm for long-term success. With the right strategy, your business can thrive and meet the growing demand for quality hemp and CBD products.